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The Plain Tale of KONG
Kong is an all-day Chinese pub-cafe that reinvents.
It rises from Chinese culinary heritage but thinks heritages are there to be played with.
Kong is Kong. A story very original.
It respects Chinese dining establishments that came before… but now begins an era of change.

Spirit
Let us open up a story of how things used to be in the places of confluence.
They had spirit. They had moxie – that’s Shanghai 1930s jazz slang for energy and now that was a city that absorbed.
China is bordered by fourteen other countries. China is a sponge. It soaks up culture.
Kong begins in London and London is famous also for soaking up culture.
We remember 18th and 19th-century Chinese immigrants in London’s Limehouse. Far from home and pioneering new ways. A thousand ways of being resourceful.
They came to London and they made London’s culture bigger. And tastier.
We remember how the Old Friends Restaurant, the country’s first takeaway, and Soho’s Chinatown in the 1950s were bringers and creators of new energy and delights.
And then came the Chinese pub-cafes that went before us. When the old loved pubs fell empty there were always new people with different ideas to serve.
The Chinese restaurant owners stepped up. Very British, very London atmosphere with added flavourful Chinese dishes.
An eating-out Chinese pub-cafe adventure for many people. Kong is humble before the past. Kong is facing forward very certainly.
Kong begins in Folgate Street. The energy of a junction. A thousand years of change under our beer-pumps and kitchens. A place of confluence for centuries.
“An eating-out Chinese pub-cafe adventure for many people. Kong is humble before the past. Kong is facing forward very certainly.”


Era of Change
Kong respects the past. Kong is not the past. We are not considering what traditional Chinese restaurants do. Kong is not just an all-day Chinese pub-cafe (tasty snacks whenever). Kong is a greeting. A suggestion about the future.
Kong is an agent of change for Chinese dining. Kong will help you forget what you think you know about Chinese food.
Kong represents cultures and people converging. Life moves on when boundaries evaporate. When a pub-cafe is full of all people, differences flow.
Maybe not for nothing is ‘china’ cockney rhyming slang for ‘friend’. Kong has many esteemed customers and their conversations grow together.
Kong knows that change doesn’t always have to be hectic. The new can be savoured. We are a spring festival along a river.
Cabbies breakfasting just as the sun begins to egg the Thames. Lawyers’ lunchtime noodles mingling. A bowl of tea in the afternoon and a watch of the opera of others. Some heartening after-work ales. Then – as the evening blossoms crimson throughout the city – the lovers and the raucous and the schemers calling their waiters for more.
“Kong knows that change doesn’t always have to be hectic. The new can be savoured. We are a spring festival along a river.”

Places of Ritual
It is always the season for something. The proprietor of Kong wishes to create a good mood.
Kong is a local pub, local eaterie. Very relaxed. Full of enchanted smiles.
Kong’s esteemed customers visit as if to place reassuring flags in the breeze of their weeks, their years, their lives.
Daily breakfasts. Many faces become familiar. Old-friends-time-we-did-lunch. The anniversary days. Nothing changes, though everything changes.
Gateway of one hundred pleasures, Kong offers Chinese food at all
these moments.
Kong is a good habit. A kind ritual people return to.
Kong is part of many London lives.


Places of Ritual
It is always the season for something. The proprietor of Kong wishes to create a good mood.
Kong is a local pub, local eaterie. Very relaxed. Full of enchanted smiles.
Kong’s esteemed customers visit as if to place reassuring flags in the breeze of their weeks, their years, their lives.
Daily breakfasts. Many faces become familiar. Old-friends-time-we-did-lunch. The anniversary days. Nothing changes, though everything changes.
Gateway of one hundred pleasures, Kong offers Chinese food at all
these moments.
Kong is a good habit. A kind ritual people return to.
Kong is part of many London lives.
“Daily breakfasts. Many faces become familiar. Old-friends-time-we-did-lunch. The anniversary days. Nothing changes, though everything changes.”